Distribution
17
Strong fit (8–10) · 57%
4
Maybe (5–7) · 13%
9
No fit (1–4) · 30%
Bottom line: 17/30 strong owner-level tree care fits in the right geo. That's a 57% hit rate. Solid targeting overall — the misses cluster in three clear patterns.
Coach's notes
Solid hit rate — 57% strong fits. The 13 misses break into three clear patterns. Tighten on these in Sales Nav and you'll be at 80%+ next batch.
Pattern 1 — Wrong title (4 misses): Nathan, Tyler Gholson, Gabriel, Damien are all at tree care companies in our geo, but their titles are Arborist or Operations, not Owner/CEO/President. They don't make purchase decisions. Fix: in Sales Nav, add Job Title filter — Owner / Founder / President / CEO / Principal / Partner / Co-Owner. That single filter will remove most of these next time.
Pattern 2 — Consulting Arborists (1 miss): Lisa Smith runs a consulting arborist practice — different business model than tree service. Jason called out Dan Dunn earlier today as the same pattern ('I'd just leave it. He's a terrible target.'). Fix: if the title or company name contains "Consulting", it's a different ICP. Skip.
Pattern 3 — Wrong vertical (4 misses): Erin (Catholic Church Director), Antonio (Tribal Council), Kyle (Commercial Landscape — no tree care emphasis), Dan Dunn (Consulting). Fix: verify the headline mentions tree, arborist, or arboriculture as the primary work. If it's pure landscape, lawn, or off-vertical entirely, skip.
Quick wins: Connect today with the 17 strong fits. Hold the 4 maybes (Clyde, Gwyny, John Huddleston, Nick Araya) for a 30-second second look — verify they're owner-level and tree care is primary before sending.
Pattern 1 — Wrong title (4 misses): Nathan, Tyler Gholson, Gabriel, Damien are all at tree care companies in our geo, but their titles are Arborist or Operations, not Owner/CEO/President. They don't make purchase decisions. Fix: in Sales Nav, add Job Title filter — Owner / Founder / President / CEO / Principal / Partner / Co-Owner. That single filter will remove most of these next time.
Pattern 2 — Consulting Arborists (1 miss): Lisa Smith runs a consulting arborist practice — different business model than tree service. Jason called out Dan Dunn earlier today as the same pattern ('I'd just leave it. He's a terrible target.'). Fix: if the title or company name contains "Consulting", it's a different ICP. Skip.
Pattern 3 — Wrong vertical (4 misses): Erin (Catholic Church Director), Antonio (Tribal Council), Kyle (Commercial Landscape — no tree care emphasis), Dan Dunn (Consulting). Fix: verify the headline mentions tree, arborist, or arboriculture as the primary work. If it's pure landscape, lawn, or off-vertical entirely, skip.
Quick wins: Connect today with the 17 strong fits. Hold the 4 maybes (Clyde, Gwyny, John Huddleston, Nick Araya) for a 30-second second look — verify they're owner-level and tree care is primary before sending.
All 30 contacts — scored
| Score | Name | Company | Title | Location | Reason | Action |
|---|---|---|---|---|---|---|
| 10 | Scott Sinclair | Tree Harmony Arborists | Owner | Mercer Island, WA | Textbook fit. Owner of tree care co in WA. 500+ connections. | Yes |
| 10 | James Cummings | James Cummings Tree Service | President & CEO, ISA Certified Arborist | Pleasant Hill, OR | Eponymous tree service in OR. President+CEO+ISA Cert. Perfect. | Yes |
| 10 | Samuel Stevenson | Arbor Verde Tree Care Services | Owner / Certified Arborist | Phoenix, AZ | Owner of tree care company in AZ. Perfect fit. | Yes |
| 10 | Jeremy Fry | For The Love Of Trees, LLC | Owner & ISA Certified Arborist | Portland, OR | Owner of tree care company in OR. Perfect fit. | Yes |
| 10 | Brad Bartholomew | Sisters Tree Care, LLC | Owner | Redmond, OR | Owner of tree care company in OR. Textbook fit. | Yes |
| 10 | Ian Geddes | Ian Geddes Tree Care, Inc. | President | Saratoga, CA | Eponymous tree care company in CA + President title. Perfect fit. | Yes |
| 10 | Patrick Storey | Grun Tree Care | Owner | Seattle, WA | Owner of tree care company in WA. Perfect fit. | Yes |
| 10 | Thomas Estabrook | C's Tree Service | Owner | Arlington, WA | Owner of tree service in WA. Perfect fit. | Yes |
| 10 | Tyler Boutelle | Alpine Arborists Tree Care + Cut Rite Tree & Spray Inc. | President and CEO | Tahoe City, CA | Pres+CEO of two tree care brands in CA. Strong fit. | Yes |
| 9 | Christopher Campbell | CC Tree Design | Owner, Certified Arborist & Qualified Tree Risk Assessor | San Francisco, CA | Owner of tree care co in CA. Title + vertical + geo all hit. Cert Arborist + TRA bonuses. | Yes |
| 9 | Jonathan Maystrik | The Arboreal Company | CEO, Arborist, Entrepreneur | Hayward, CA | CEO + owner-tier title at tree care co in CA. Strong fit. | Yes |
| 9 | Jorge Castaneda | Arboristas INC | President | Los Angeles Metro, CA | President of tree care company in CA. Title + vertical + geo + 500+ connections. | Yes |
| 9 | Jim Flowers | Arborist Aspects LLC (Tree Service) | Owner | Sagle, ID | Owner of tree service in ID. Strong fit. 'Home and Business Creations' is a second venture but Arborist Aspects is the relevant one. | Yes |
| 9 | Jesse Ewing | Treescapes LLC | President | Payson, AZ | President of tree care company in AZ. Strong fit. | Yes |
| 9 | Emily Sawyer Jenson Miller | Intermountain Land and Tree Care | Owner/Operator | Swan Valley, ID | Owner/Operator of tree care + land combo in ID. Strong fit. 500+ connections. | Yes |
| 9 | Chad Dykstra | Foothill Tree Service + Foothill Landscapes | CEO (DEI) | Placerville, CA | CEO of tree service + landscape combo in CA. Strong fit. 500+ connections. | Yes |
| 8 | Peter Davis | Healthy Tree Service LLC | (Owner — implied by headline framing) | Boise, ID | Headline describes their tree service operation. Strong tree care + geo fit. Title implied but not explicit — verify via experience section before connecting. | Yes |
| 7 | Clyde Reynolds | DOWN TO EARTH TREE CARE LLC | Business Owner, Consulting Arborist, ISA Cert | (United States, prob ID — North Idaho College) | Owner of tree care company. Geo unclear in headline but North Idaho College attended → likely ID. Slight ding for 'Consulting' in title. | Maybe |
| 6 | Gwyny Pett | Bottoms Up ~ Gardens & Tree Care | Landscape Contractor + Certified Arborist | Altadena, CA | Combo Garden/Tree Care company in CA. Title 'Landscape Contractor' first — landscape-heavy. Could be owner — needs clarification on whether tree care is primary. | Maybe |
| 6 | John Huddleston | Salish Sea Tree Care and Consulting | (Tree care + consulting) | Sultan, WA | 'Saving Trees' headline + tree care+consulting company in WA. 'Consulting' part is yellow flag (Dan Dunn pattern). Verify business model. | Maybe |
| 6 | Nick Araya | TreeCareLA | Board Cert Master Arborist, TRAQ | Los Angeles, CA | Master Arborist at TreeCareLA in CA. Title doesn't say Owner — could be either owner of TreeCareLA or contractor. Verify before connecting. | Maybe |
| 4 | Lisa Smith | The Tree Resource | President / Registered Consulting Arborist | Los Angeles, CA | Title says 'President' but business is a Consulting Arborist practice — different ICP than tree service company. Jason flagged this pattern earlier (Dan Dunn). Skip. | No |
| 3 | Nathan Lasker | Stump'd Tree Professionals LLC | Events & Operations / Logistics | Bend, OR | Right vertical and geo, BUT wrong title — non-decision-maker (Events & Ops, not Owner). Skip. | No |
| 3 | Tyler Gholson | Huckleberry Tree Care | Arborist | Portland, OR | Right vertical and geo, BUT wrong title — Arborist (employee), not owner. Skip. | No |
| 3 | Gabriel Fernandez Vega | AMG Landscaping & Tree Care | Civil Engineering (BSA) | Tempe, AZ | Right vertical (Tree Care + Landscape combo) and geo BUT wrong title — Civil Engineer at the company, not owner. Skip. | No |
| 3 | Damien Carre | Oregon Tree Care | Certified Arborist | Portland, OR | Right vertical and geo, BUT title 'Arborist' = employee, not owner. Skip. | No |
| 2 | Dan Dunn | SkyView Tree Experts, Inc | Board Cert Master Arborist / ASCA Consulting Arborist | Santa Rosa, CA | Jason flagged in Slack today: 'I'd just leave it. He's a terrible target.' Consulting Arborist business model, different ICP than tree service operator. Skip. | No |
| 2 | Kyle Morrison | Earthco Commercial Landscape | VP of Operations | Santa Ana, CA | Wrong vertical (Commercial Landscape — no tree care emphasis) AND wrong title (VP Ops, not Owner). Skip. | No |
| 1 | Erin Stoffel | Immaculate Conception Roman Catholic Church | Director of Operations | Cottonwood, AZ | Wrong vertical (Catholic Church). Skip immediately. | No |
| 1 | Antonio Ruiz Jr. | Wilton Rancheria | Tribal Council | Greater Sacramento, CA | Wrong vertical (Tribal Council). Skip. | No |